Top Social Networking Apps in Turkey Q4 2024: Performance Insights

In the fourth quarter of 2024, the top social networking applications in Turkey demonstrated varied performance metrics across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into the trends for these leading apps.

WhatsApp Messenger maintained a strong presence with weekly downloads starting at around 223K, peaking at nearly 295K by the end of December. The app consistently engaged users, with active user numbers hovering around 68M to 69M throughout the quarter.

Telegram Messenger experienced fluctuations in its weekly revenue, starting from approximately $104K and closing the quarter at about $76K. Its downloads showed an initial drop from 297K to 189K, while active users decreased slightly from 29M to 26M by the quarter's end.

Facebook observed stable weekly revenue between $13K and $17K. Downloads saw a gradual increase, starting at 153K and reaching 168K, while active users remained steady, fluctuating between 31M and 33M.

OmeTV – Video Chat Alternative showed a declining trend in revenue, beginning the quarter at $16K and dropping to $9K. However, weekly downloads increased, starting from 54K and ending at 83K. Active user numbers varied, peaking at 854K during the second week of December.

Finally, Google Meet maintained a consistent download rate, with figures around 22K to 27K. Active users showed a slight rise, closing the quarter at approximately 1.47M.

These insights from Sensor Tower highlight the dynamic nature of social networking app usage in Turkey, offering a glimpse into consumer preferences and engagement levels across platforms.